Case Study - London New Year's Eve - Signage and Wayfinding

Promogroup's multi-screen Digital Vans were deployed to facilitate with stewarding and wayfinding to help crowd control, welfare and safety in Central London at the New Year's Eve event.

The high quality visual screens coupled with the onboard audio systems were used for both directional and awareness messaging, these helped the crowd flow to and from the key transport hubs.

The Digital Vans within the event viewing areas directed the public along the routes and entrances which were colour coded - Green, Amber, Red and Blue - to make the navigation much easier.

Location:

4x Digital Vans were positioned at - Blackfriars, Charing Cross, Trafalgar Square and Waterloo.

Planning and Execution:

Our Operations Director and Manager worked closely with the Project Management Team before Christmas and in the run up to New Year's Eve. The instructions were constantly updated to make sure everything was delivered as planned. All vehicles had to be in their precise positions, at the specific times and playing the relevant time sensitive content as the evening progressed.

Feedback:

Hi Bela, Mark, Norbert & entire Promogroup Team

Just wanted to say thank you so much for providing LED Vans for us on this project. I understand there were lots of changes to the deck & briefing right up until the 31st, including on the ground which you guys were brilliant at adapting to. Your drivers on the ground were great and I really appreciate all of their hard work.

Thanks again,

Grace

Project Manager - Branding and Wayfinding.